Whether you need a buff and polish or a full-fledged "make better" a la Queer Eye, writing about yourself can leave you feeling perplexed and deeply conflicted. I'm sure this is why surgeons don't operate on their own children: simply put, you're blinded by love. And trying to articulate words that delight and convert with serious mental gridlock can be as useless as the g in lasagna.
Closing in on your newest offering you can't wait to share with the world? Booyah! And cheers. From soup to nuts, there's a hell of a lot that goes into a launch. Here's the thing about that goodness you're about to take to market; it may be all that and a bag of chips, but without the strategy to have your message cut through the noise, your launch is doomed to fall flat.
For six weeks, we'll be joined at the hip as we build your launch from to concept to cha-ching. Prepare for a series of heart-to-hearts as we dive deep into your brand, your offer, and your purpose to chisel out your unique voice (I'll bring the Cabernet).
Together, we'll collaborate to craft the strategy and messaging that'll support your launch (and pad your bottom line). From there, I'll take your vision and run with it. After our strategy meetings, you'll be cool as cucumber as you head into your launch with a long-form sales page, email sales sequence, social media ads, and a brand messaging guide.
Martha Stewart Weddings is gonna gobble this up. This one will snag the front page of Style Me Pretty. Brides Magazine won't know what hit 'em. There's just one thing standing in your way: the dreaded write-up. As a special offering to honor my roots as a wedding photographer, I take on a limited number of publication submissions. Let me step in and put words to your imagery that'll get you celebrated and seen.
Just say no to lukewarm Instagram captions. You know you need to post something today, but for a dozen different reasons, you can't craft a caption more thoughtful than an inspirational quote from Pinterest. It's easy to see when you're phoning it in on social media. It's like warming up leftover salmon in the break room microwave at work. Everyone can smell it, but no one wants to point out that it stinks.
Fixin' to have some words written for a smaller project? If you're looking for a way to dip your toe into the waters of working with a writer (or simply trying to save your sanity by handing off busy work in your biz), this is a great place to start. Take this a sign from the universe that it's time to treat yourself with the most radical form of self care there is for business owners (hint: it's outsourcing).
The juicier, more valuable, more magnetic your subject lines are, the more love you're gonna get from your list in the form of sweet, sweet opens. That's more eyeballs you're getting in front of. Click below to download my ultimate handbook to email subject lines.
Brands are fickle things. I'm here to remind you it's okay to wrestle with yours every once in awhile. After all, your words are given a pretty tall order when it comes to putting your personal brand in a nutshell: be aspirational yet authentic, poetic yet concise, all as you try your damndest to boil down years of wisdom and intention into a handful of paragraphs. Isn't it time you get back to the things only you can do (instead of writing about it)?
Join me for a four week brand and messaging intensive and prepare to do a little soul searching. We'll put our heads together to get to the bottom of your uniquely you-ness and the value you bring to the table. Together, we'll craft the mood board of your brand so you'll be crystal clear on your message as we write your website from top to bottom. At the end of the day, you'll have more clarity on your brand voice than ever before, a sparkling new website, and a strategy playbook of how to implement your rock-solid message going forward.
Drop your email below for instant access to a free twenty minute video training with four of my best strategies to turn your about page into a client converting machine.